You’ve been serving as Team Canada’s Chef de Mission. What did that experience teach you about leadership?
Jennifer: Being Chef de Mission for Team Canada taught me to separate what matters from what distracts. Heart is a leadership skill — care, courage, and high standards. The other skill is self-regulation: noticing what I’m feeling, processing it, and not letting it spill into the team. When you’re steady, others can take risks.
Did the experience change how you show up as a founder? If so, how?
Yes. It reminded me that the best performance isn’t just intensity, it includes joy. The
most consistent athletes embraced the moment instead of forcing it. I’m taking that approach back into daily founder life.
You wrote on LinkedIn about more women in their mid-30s medaling at the highest level. What’s changed to make that possible?
Women in their mid-30s are medaling more because elite sport is finally closing the women’s physiological data gap. Instead of trying to override female physiology, teams are measuring it. By tracking cycle patterns, recovery, stress, and training load, they can adapt training in real time. When variability is understood rather than suppressed, women stay healthier longer and sustain peak performance. I am excited to be translating that same approach through revvel so more women can benefit, not just Olympians.
What’s one fascinating athlete ritual or habit you noticed at these Games?
I saw how intentional athletes were about switching modes. In the Village, they truly unplugged and connected. Then, the moment they put on their gear, they locked in. That ability to move between recovery and focus on purpose is a performance skill, and it is how you push hard without burning out.
Was there a moment at these Games that genuinely moved you — something you won’t forget?
I won’t forget the women’s and men’s Big Air finals. They drop in from a roughly 180-foot tower, often traveling backwards at around 37 miles per hour, and land massive tricks. It’s not just athleticism, it’s superhuman mental strength to take on that level of risk and perform under pressure.
AI is increasingly integrated into the Olympics — from judging to training and the broadcast. Inside the Village, how are athletes actually talking about that? Any real concerns? Any uses that surprised you?
Athletes talk about AI the same way founders talk about tools. If it helps you get better, you use it.
The clearest adoption I saw was in ski and snowboard sports. Athletes are using AI-driven biomechanics and video analysis to clean up takeoffs, trick mechanics, and landings. It is practical, it is fast, and it shows up in performance.
Judging is where the conversation gets more cautious. As someone from a judged sport, I would welcome AI playing a meaningful role in scoring.
When the Games end, what would you say to the athletes who wake up Monday without the competition they’ve trained years for?
When the Games end, it can feel like the floor drops out, so I would say this: If you are continuing to the next Olympics, be bold. Use this moment to make the changes you know you need to make, and build the next four years so you arrive at the start line with no regrets.
If you are transitioning to something new, take the best of what sport built in you. You know how to show up with resilience, grit, and focus. Those skills transfer. Now you get to choose where to apply them next.
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You can learn more about Jennifer’s journey as an Olympian and start-up founder in her recent appearance on Pioneers of AI. Watch it on YouTube, or listen on your favorite podcast platform.
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